Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a website. If you want that website to help you bring in funds, it should be very well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your website. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are effective. Some of them are crazily incredibly gifted. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. The following are some ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter who would like to create web copy should have a web site that features their bio, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own site, how will they help you put up yours? Examine the copy on this web site. If it is full of typos and grammar errors this is a bad sign.
Do you respond favorably while you read the text on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the text cause you to have any sort of emotional reaction? Does it cause you to like the copywriter? Does it make you want to follow up and discover more about them? Does it make you feel like you must hire the writer instantly? Does the copy make you want to run for the hills? Does the copy cause you to be inflamed? All of these are vital reactions and you must pay attention to them.
Research the copywriter's background a little. Search for reviews for the copywriter on third-party sites and forums. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer for references too. You must actually contact each reference try these out and ask for an honest opinion about the copywriter from each person.
Be sure you spend at least a little time going over samples furnished by the writer. Ask for more samples than are displayed on the writer's site. This is particularly vital when you're trying to hire a writer who claims to be an expert in a particular field. If the writing reads like a regurgitated Wikipedia article, you better find someone else.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You must do some homework and find out more about the writer in terms of his or her integrity, reputation and personal character.